Fashion and Travel Accessories Design The Cord Roll Smartphone Cord Wallet by Shane Thompson The overriding theme that guided the genesis of The Cord Roll is intuitive design in both form & function. Its form communicates its function so clearly that the how-to manual doesn’t need to exist. In today’s hyper-connected world, we all have a smartphone. This drives a key consumer need; to have a phone that is charged. The Cord Roll’s design ensures that the cables & earphones you need are always carried, always secured, & always free from entanglement.