Jewelry, Eyewear and Watch Design Soner by Sweden Wristwatch by Freddie Palmgren When standing in the middle of the store and looked around, it seems that all the watches looked the same. Something was missing! Therefore, it have been came up with the idea of a square watch for men. It is an innovative design that both looked and felt masculine. That's why the case is square, over-sized and made of solid stainless steel.