Fashion and Travel Accessories Design Wake Up Boarding Time Tag by Ari Korolainen Ari Korolainen designed Wake Up because he wanted to help travelers at the airport to be in time at the gate. It features a clock face with movable pointers, which can bet to show the boarding time of a flight. The tag is put around one's neck and if the user happens to fall asleep while waiting for their flight, someone can easily see the boarding time and the request to wake them up. In this way the product reduces the risk of the user missing their flight. The tag is made of recycled leather, and is available in several bright colors to attract the attention of other travelers.